Friday, October 4, 2013

For shame

A new marketing study aims to help advertisers time their ads for women by pinpointing the times and days that women feel least attractive. 

Targeted ads are nothing new, but it feels particularly icky for marketers to take advantage of insecurities and vulnerabilities, particularly when the targets may not even be aware that they're particularly insecure or vulnerable at a given moment. Suggesting hotels when I've been researching vacation destinations is one thing, but trying to sell me on the need to change myself at a time when I'm statistically most likely to feel down on myself? Eew.

Education is part of prevention, so here's hoping that awareness of this sort of thing will keep people from getting caught up in it.

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